James Carter

Head of PPC

Infinite Rankers · 2 articles published

James leads the PPC division at Infinite Rankers, managing Google Ads, Microsoft Ads, and paid social campaigns for 100+ clients. He has driven over $50M in tracked revenue through paid advertising. James is a certified Google Ads specialist with expertise in Performance Max, Smart Shopping, and search campaigns.

Google AdsPPC StrategySmart BiddingCampaign OptimizationPerformance Max

Articles by James Carter

PPCJan 12, 2025 6 min

How to Cut Your Google Ads Spend by 40% Without Losing Leads

Learn the advanced bidding strategies and campaign structures that top agencies use to maximize every ad dollar.

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PPCDec 22, 2024 9 min

Performance Max Campaigns: The Ultimate Guide for 2025

Master Google's most powerful campaign type with our comprehensive guide to Performance Max optimization.

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